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I Just Sent a Boycott Letter to Kellogg’s and Here’s Why

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Kellogg's Logo

Kellogg's Logo

I very rarely have the knee jerk reaction to boycott anything. I’m a friend to the large corporation. I use plenty of products from so-called “evil” organizations, including the Microsoft-powered laptop on which I currently type. Now why in the world would I send a letter to Kellogg’s informing them I couldn’t purchase their products anymore?

As might already know, the story goes like this: Swimmer Michael Phelps won eight gold medals at the Beijing Olympics, more than anyone else in history.  After the games, Phelps signed a bunch of very lucrative contracts to hawk products for the likes of Kellogg’s, Omega watches, and more. A few days ago, a British tabloid printed a picture taken by some jerk at a college party of Michael Phelps smoking marijuana. A few days after that, Kellogg’s informed the public that they would no longer honor Phelps’s endorsement contract.

Why did this action by Kellogg’s get me so upset? Well…

  • Phelps, for all intents and purposes, had his privacy violated at that party, even if there’s no inherent right to privacy at a public event.
  • Phelps, like most Americans, probably has the opinion that marijuana isn’t all that big a deal. The worst harm that the drug can cause a person is if they get caught by authorities. The punishment for marijuana in this country far out weights any of the dangers of the drug itself.  What do people in countries with more sane marijuana policy feel about the Kellogg’s decisions? Are they insulted?
  • Several states in this nation have legalized medical use of marijuana. Whether you agree or not, this reflects the shifting position of Americans that marijuana isn’t that big a deal to anyone but the authorities.
  • Kellogg’s is insulting all Americans who believe that this country is founded on principles of privacy and personal liberty, even if our federal laws don’t always reflect those values. 

I’m sad to see Kellogg’s leave my life. Kellogg’s makes several products I really enjoy, including Morningtar Farms meatless products and All-Bran cereal, both of which I’ve eaten to help me with my recent 50 pound weight loss.

I urge Kellogg’s to reconsider their position and apologize to Phelps for their much ado about nothing. Reinstating Phelps as a spokesperson would also be nice.

I’d also like to pose the following question: What year does Kellogg’s believe it is, anyway?

Written by joliesimons

February 7, 2009 at 9:12 am

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